Effectively manage your marketing campaigns
Segmentation, nurturing, loyalty, notoriety, Axelor reduces your efforts and maximizes your impact. Let yourself be carried away by the intelligence and power of Axelor’s open source ERP.
Manage your marketing campaigns
Set up marketing campaigns by drawing directly from your database of customers, prospects and leads.
Programme your campaigns, plan your associated events and follow the evolution of your marketing actions.
Immediately view a prospect’s marketing source and the effectiveness of your campaigns.
This way you can keep a history of all your campaigns. From the customer and prospect files, you have access to the list of all the marketing campaigns in which they have participated.
Segment your targets precisely
Take advantage of Axelor’s powerful filters to search for the most relevant information in your customer and prospect database and precisely target your audience.
Segment very finely for a one-to-one marketing by choosing your targets according to many criteria :
- sector of activity,
- geographical location,
Generate personalized email campaigns
Create your email templates directly from the Axelor ERP marketing application, or import your existing templates.
Define the target of your emailings in your database by creating lists of recipients according to the criteria you want thanks to the many filters.
Send your mass emailings directly from the Axelor management software to all your targets.
Analyze the performance of your email campaigns with Axelor’s tracking system to deliver the right message to the right people at the right time.
With Axelor, you can also manage all your sales processes
and coordinate them with your logistics processes to achieve operational perfection.
With Axelor, you can also manage your entire commercial relationship
for better monitoring and improving the performance of your sales teams.